Funawa Asakusa main store

Founded during the Meiji era, this long-established shop has perfected the art of making traditional Japanese confectionery.

The signature product, "Imo Yokan," is made only from sweet potatoes, sugar, and a small amount of salt.

It's like eating the flesh of a sweet potato itself.

Simple, with a refined sweetness and a fluffy texture.

An enduring masterpiece that leaves a lasting impression and is etched into the heart.

Website: https://funawa.jp/